L’Oréal Préférence Vivid Colours 8.624 Bright Red Permanent Hair Dye – Bold Red

Bring bold, head-turning colour into your life with L’Oréal Préférence Vivid Colours 8.624 Bright Red — a high-intensity permanent hair dye formulated to deliver vibrant red tones while nourishing your hair. This vivid gel formula gives you luminous shine, rich colour payoff and up to 8 weeks of lasting brilliance when paired with the included care balm. Ideal for those seeking a daring, expressive hair colour that won’t fade fast.

• Long-lasting vivid colour — retains rich, luminous red tones for up to 8 weeks with regular use of the care balm 

• Gel formula for easy application — smooth, non-drip texture glides evenly for a mess-free colour experience 

• Includes colour gloss care balm with UV protection — helps shield your new shade from fading due to sun exposure 

• Suitable for all hair types — formulated to work on straight, wavy, curly and chemically treated hair 

• High intensity dye blend — crafted by hair colour experts to produce vivid, shimmering reflections and rich pigment payoff

This product is perfect for anyone who craves a striking red hair colour with lasting brilliance. Whether you’re touching up roots, doing a full head colour, or experimenting with bold tones, this permanent hair dye is designed for confident use. To apply, simply mix the gel and developer in the 150 ml mix kit, section your hair, apply evenly, allow the recommended processing time, rinse thoroughly, then apply the care balm for that high-gloss finish. Use weekly or as needed to maintain shine and vibrancy.